ALCHEMIST
FREEDOM TO CREATE
empower your PEOPLE, align your STRATEGY, amplify your IMPACT
CREATE BUSINESS that INSPIRES YOU
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Launch and scale your ventures strategically
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Develop your authentic leadership presence
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Strengthen your founder's mindset and resources
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Build future-focused competencies for uncertain and fast changing environments
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Enhance team performance and cohesion
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Empower your leaders and teams
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Cultivate organizational agility and resilience
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Improve workplace wellbeing and satisfaction
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Align personal and company values
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Increase creativity and innovation
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Lead with purpose and scale your impact
Request your free discovery session to start your change
MASTER
the CHANGE with us
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Practical Experience-Based Learning: We focus on practice, not pure theory—helping your team internalise learning through real-world application
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Integrated Development Approach: Combining coaching, neuro-training, and business expertise to address mindset, behavior, and performance
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Personalized Solutions: Tailored programs that respect your unique business challenges and leadership needs
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Sustainable Transformation: Creating lasting change that continues to deliver value long after our engagement
Let's get to know each other on a free discovery session
Experience tailored for you
Behind every business is a unique integration of vision, systems, personalities and team dynamics.
We will partner with you to find the approach and form that works for your business and brings you to where you want to be in the most efficient and authentic way.
Individual
Team
Workshops
Facilitation
Materials
1-on-1 executive coaching focused on strategic vision, complex decision-making, and authentic leadership presence
building high-performing, resilient teams that collaborate effectively and drive innovation
short engagements touching on specific topic in mixed formats, including leadership development, stress- and energy-management, collaboration, etc
expertly facilitated strategy and partnership sessions allowing you to unlock breakthrough thinking and create alignment on your most pressing business challenges
extensive learning materials, assessments and practices to support you and your teams
Play your own game
Request a free discovery session to discuss your goals and how we can work together
OUR APPROACH
We create a space where leaders connect to their potential and use their strength and passion to transform both themselves and their organisations:
Connect: begin with a discovery session to understand your unique challenges and objectives
Create: design personalized development plans that align with your business goals
Transform: implement science-backed coaching and training to drive measurable change
Sustain: ensure lasting impact through follow-up support and practical application
Why Choose Experience Lab
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Deep understanding of corporate culture, business processes and realities
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Integrative approach combining business experience, coaching technics, neuro-biological science and practices, psychological background and expertise in team dynamics
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Strong communication skills that bridge leadership and frontline perspectives
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Practical, results-oriented approach based on real-world experience
Coaching engagements and trainings are led by Genie Armstrong. Depending on the scale of the engagement we may involve certified associate coaches and facilitators.​