

Hi, I'm Genie
Inspiring Change & Growth
Genie Armstrong is a transformational business and executive coach certified by International Coaching Federation (ICF-PCC) and neuro-trainer, who helps her clients catalyse and manage change in their businesses, teams, careers, and lives.
Her clients are people that want more from themselves, their businesses and lives. They include entrepreneurs, experts, corporate leaders and teams interested in growth and learning about themselves and people around. She is also a learning coach for INSEAD Executive Education programs including digital strategy, leadership, and communication, as well as a supervisor at Neurointegration Institute overviewing training and client practice of neurointegration trainers in training and upon graduation.
Prior to coaching, Genie was a corporate entrepreneur, business developer and international finance lawyer.
She relishes constructively challenging the status quo while building effective relationships with cross-functionaland multicultural teams. Her sector experience includes proptech, aviation, asset finance and professionalservices, where she has focused on strategy, marketing and corporate development, transaction management and legal advice. Evgeniya’s most recent engagements include strategy and organisational development consulting for a proptech start-up, leading the sales finance function at a major civil aircraft manufacturer, and leading the regional aircraft finance group within an international law firm.
Genie holds an MBA from INSEAD, Masters in Law and Finance, is an iPEC Certified Professional Coach, ELIMaster Practitioner, a certified Neurointegration Trainer, and a certified Hogan assessment interpreter.

Certifications & Qialifications
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Certified by International Coaching Federation since 2022 (PCC ICF)
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Certified Executive Coach | COR.E Leadership Dynamics™ Specialist (2025)
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Certified Professional Coach (CPC) by iPEC (2022)
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Energy Leadership™ Index Master Practitioner (ELI-MP) (2022)
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Hogan Assessment Certification (2022)
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Certified Neurointegration Trainer-Supervisor by Neurointegration Institute (2024)
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Certified Neurointegration Trainer (2022)
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INSEAD MBA (2017)
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Masters in Finance (2011)
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Masters in Law (2008)